Dongkuk Steel, Selling All Rebar and Structural Steel Products at 'Steel Shop'

Actively Reflecting Customer Feedback to Improve Platform
"Real-Time Inventory Inquiry Service for Steel Rebars and Structural Steel" Launched

Photo of Dongkuk Steel rebar products. Photo by Dongkuk Steel

[Asia Economy Reporter Donghoon Jeong] Dongkuk Steel announced on the 5th that it will expand the 'Steel Shop' rebar and shaped steel sales portfolio to cover all product categories.

For rebar, the product range has been expanded from mainly general-purpose steel to include SD500, SD600, and seismic-resistant steel grades. In particular, seismic-resistant steel is a special steel grade with increasing market demand due to growing social requirements for safe buildings. The product length options have also been extended from mainly 8m to other standard sizes. This service was launched on the 1st of this month.

For shaped steel, in addition to the existing 'inventory sharing platform,' a 'direct sales platform' will be added. Besides the general shaped steel previously sold, all dimensions and steel grades of shaped steel produced by Dongkuk Steel can now be purchased through Steel Shop. The service is scheduled to open on the 7th.

Steel Shop especially considered the buyer's perspective in expanding the product range. Taking into account the frequent market fluctuations of rebar and shaped steel products, a 'real-time inventory inquiry service' was introduced. If the desired product is out of stock, customers can contact the customer center by phone to receive accurate information on the expected restock date.

In visits and surveys conducted with Steel Shop members and potential customers, more than half of the feedback called for an 'expansion of sales items.' Reflecting this actively, Dongkuk Steel diversified the rebar and shaped steel sales portfolio and maintains a constant inventory.

Steel Shop is a 'customer-tailored steel e-commerce platform' launched by Dongkuk Steel in May last year. Steel Shop has developed its services by actively listening to the voices of demand-side customers in steel transactions. After initially introducing the ‘ultra-short delivery service for heavy plates,’ it has expanded services to include 'small quantity rebar transport' and 'shaped steel inventory sharing platform.'

This content was produced with the assistance of AI translation services.