CU Collaborates with Drinking Metaverse Platform ‘Jjan’... “Implementing Online and Offline Commerce”

Next Year, Collaboration Alcoholic Beverage Launch Also Under Consideration

CU opens an exclusive brand page on 'Jjan,' the nation's first drinking metaverse platform.

[Asia Economy Reporter Lim Chunhan] CU announced on the 5th that it will open a dedicated brand page on 'Jjan,' the country's first drinking metaverse platform.

Jjan is a new concept online service that allows users to have drinking gatherings with acquaintances via video calls regardless of time and place. Users can create a realistic drinking atmosphere by seeing each other's faces in various background themes, and at the same time, enjoy games, karaoke, and video watching.

Through the product section, CU showcases a variety of alcoholic beverage stickers ranging from beers such as GomPyo Wheat Beer, Crown Beer, and Walkman Labor Beer to CU signature wines like Eum! Kachou and Standard. Popular drinking snacks such as Giant Tteokbokki, Rose Jjolbokki, Boiled Pork Bossam, Half-and-Half Fried Chicken, Heyroo Mac & Cheese Gratin, Hot Bar Deuktem, Sokcho Red Crab Ramen, Consomm?-flavored Popcorn, and more than 10 other snack items also appear as drinking table menu options.

Starting next month, in line with the launch of the Jjan mobile service, CU plans to implement online and offline commerce by linking with the CU membership application PocketCU, allowing customers to directly purchase actual products through Pick and Delivery services. Additionally, next year, CU is considering launching new alcoholic beverage products in collaboration with Jjan and is planning new services and promotions linked with PocketCU.

A BGF Retail official stated, “CU is gradually expanding the convenience store domain through new services and collaborations that align with customers' changing lifestyles. As non-face-to-face communication has become common due to COVID-19, we will broaden online and offline customer touchpoints and enhance user convenience through the drinking metaverse Jjan.”

This content was produced with the assistance of AI translation services.