Mirae Asset Life Insurance Awards Customer Idea Contest "Introducing Consumer-Customized Services"

[Asia Economy Reporter Changhwan Lee] Mirae Asset Life Insurance announced that it held the proposal presentation and awards ceremony for the ‘Mirae Asset Life Insurance 2022 Idea Contest,’ conducted to introduce consumer-customized services reflecting customer voices, online on the 29th.

The contest, held over four weeks from the 16th of last month, received over 100 proposals. An online proposal presentation was held for the five finalists who passed the first document screening, including presentations and Q&A sessions.

Mirae Asset Life Insurance explained that the final winning works were selected through a rigorous evaluation considering theme suitability, effectiveness, creativity, and feasibility.

The grand prize was awarded to Hyunju Jang’s idea titled ‘The Future is the Future,’ which proposed improvements to the Cyber Window application. The idea received high marks for presenting practical ideas to activate non-face-to-face channels centered on mobile platforms from the consumer’s perspective. Hyunju Jang will receive a prize of 3 million won.

The excellence award went to Seohyun Park’s idea, ‘MZ Generation Life Care Using Mini Insurance,’ which proposed a new product concept focusing on MZ generation trends, and she will receive a prize of 1.5 million won. Additionally, three recipients of the encouragement award will each receive 500,000 won.

Jung Eui-seon, Head of Customer Service Division at Mirae Asset Life Insurance, stated, “In the rapidly changing financial environment, Mirae Asset Life Insurance held the contest to directly listen to customer voices and actively reflect innovative ideas in financial services and product development.” He added, “The selected ideas will be actively utilized in planning customer-friendly services and product development.”

This content was produced with the assistance of AI translation services.