Domestic Mobile Game Users Decline by 2.7 Million Over One Year... 'Role-Playing' Genre Most Sluggish
[Asia Economy Reporter Seungjin Lee] The number of mobile game users has decreased by 2.7 million over the past year.
According to Mobile Index on the 28th, the total monthly active users (MAU) of mobile games last month was recorded at 22.9 million. This is a 10.6% decline compared to the MAU of 25.6 million in June of last year.
By game category, role-playing games saw the largest decrease in users at 25.9%. This was followed by action games (21.7%) and simulation games (19%). This is attributed to disruptions in new game development schedules during the COVID-19 period, resulting in a lack of major new releases.
Although the number of role-playing game users dropped significantly, role-playing games accounted for the majority of revenue in the domestic mobile game market. Based on Google Play last month, role-playing games accounted for 67.3% of the total game transaction amount. Next were strategy games at 7.8% and adventure games at 3.8%.
In terms of revenue share in the domestic mobile game market, NCSoft had the highest at 18.7%. This was followed by Nexon (13.9%), Kakao Games (6.7%), and Netmarble (5.2%). NCSoft’s "Lineage W" ranked first in domestic game revenue on Google Play for seven consecutive months.
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The company that produced the most popular games was Netmarble. Based on combined sales rankings from Google Play, One Store, and the App Store last month, Netmarble had 12 games in the top 100, the highest number. Nexon followed with 9 games, NCSoft with 7, and Webzen with 5.
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