Galaxy Flip4 vs iPhone 14... Who Will Laugh First This Time? View original image

[Asia Economy Reporter Lim Hye-seon] Competition in the smartphone market is expected to intensify in the second half of the year. Samsung Electronics will release a new foldable smartphone in August, followed by the launch of the Apple iPhone 14. Although the iPhone still holds the upper hand in the premium smartphone market, Samsung Electronics, which performed well this year with the Galaxy S22 Ultra, plans to increase its market share with the highly anticipated 'Galaxy Z Fold4' and 'Flip4'.


According to industry sources on the 28th, Samsung Electronics will unveil the foldable phones 'Galaxy Z Fold4' and 'Flip4' at an unpacking event in August. The Z Fold4 is known to have adjusted the screen ratio, reduced weight, and enhanced camera performance. The Z Flip4 is expected to have improved the hinge part to reduce the main display crease. Both products are reported to adopt Qualcomm's 'Snapdragon 8 Plus (+) Gen 1' as the application processor (AP), which acts as the brain of the smartphone.


Attention is focused on whether Samsung Electronics will surpass 10 million foldable phone sales with these new products. According to market research firm Counterpoint Research, last year’s Galaxy foldable phone sales increased more than fourfold from the previous year, reaching 8 million units.


Apple will release the iPhone 14 and iPhone 14 Pro. It is expected to be the first to feature the 'Always On Display' function, which keeps the screen on even when the phone is locked. Widgets displaying weather, calendar, stocks, and other information can also be shown. The iPhone 14 Pro is expected to be equipped with a front camera, a 48-megapixel rear camera system, and a faster A16 chip.



The leader in the premium smartphone market is the iPhone. Apple has solidified its top position by exceeding a 60% market share for two consecutive quarters. Samsung Electronics ranked second with a 16% market share. By model, the top four are all iPhones: 1st place iPhone 13 (23%), 2nd place iPhone 13 Pro Max (13%), 3rd place iPhone 13 Pro (9%), and 4th place iPhone 12 (8%). Samsung Electronics had four models in the top 10, with the Galaxy S22 Ultra (3%) ranking 5th.


This content was produced with the assistance of AI translation services.

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