Government Hosts University Student Advertising Competition in South Korea

Proposal for Overcoming Social Conflicts Through Communication and Participation Together

The Ministry of Culture, Sports and Tourism and the Korea Federation of Advertising Associations announced on the 27th that they will hold the Korea University Student Advertising Competition. It is a gateway that led 88.2% of last year's winners to employment in the advertising industry. The employment rate over the past five years has also reached 61%. The competition aims to overcome social conflicts through the creative ideas of university students.

This year's theme is "Proposals to Overcome Social Conflicts through Communication and Participation." It calls for campaign planning and proposals to overcome various conflicts such as generation, gender, politics, region, and religion, and to create a society where people live together harmoniously. One team will be awarded the Minister of Culture, Sports and Tourism Award and a prize of 5 million won, along with special awards. All members of the winning teams will be offered internship opportunities and online mentoring with six advertising companies including Chai Communication, TVWA Korea, and The SMC.

Professors of advertising and public relations-related departments who wish to link the competition with their courses must incorporate the competition theme into their second semester course plans and apply by September 2. Departments that participate will receive special lectures from advertising industry experts and the latest online advertising seminars. Even if not linked to courses, any university student interested in advertising can participate. Teams of 2 to 5 members can be formed, and a supervising professor must be appointed. The application deadline is October 31. For more details, please refer to the official website.

This content was produced with the assistance of AI translation services.