LG Electronics, "Experience Objet Collection VR on 'Ohouse'"

Opening of VR Brand Hall on the 27th
Virtual Interior VR Online Housewarming

LG Electronics opened the LG Objet Collection virtual reality (VR) brand hall for 'Today's House' space interior appliances on the 27th. A couple in their 30s newlyweds experience the Objet Collection products by exploring their actual home in 360 degrees up, down, left, and right. (Photo by LG Electronics)

[Asia Economy Reporter Moon Chaeseok] LG Electronics announced on the 27th that it has opened its Objet Collection virtual reality (VR) brand hall on the lifestyle platform 'Oneul-ui Jip' (Today’s House). It allows users to virtually tour real home interiors through VR connections.

The brand hall features a VR online housewarming party concept called 'Objet Collectors Apartment,' showcasing actual interiors completed with LG Objet Collection products. Visitors can experience the products by rotating 360 degrees up, down, left, and right through VR, viewing the real newlywed homes of two influencer couples. The models are a newlywed couple who are longboard creators and a couple in their 40s who are food stylists.

LG Electronics plans to add interior and Objet Collection product experience content tailored to various customer lifestyles, such as single-person households and four-person families.

LG Electronics opened the LG Objet Collection virtual reality (VR) brand hall for 'Today's House' space interior appliances on the 27th. A couple in their 40s, who are food stylists, experience the Objet Collection products by exploring their actual home in 360 degrees up, down, left, and right. (Photo by LG Electronics)

Along with the Objet Collection brand hall interior VR experience on Oneul-ui Jip, LG Electronics implemented a 'digital popup store in your hand' to enable product information search and purchase. Users can easily check the space occupied, product colors, and purchase benefits when opening products like refrigerators, ovens, and Tiun through their smartphones. Customers who purchase Objet Collection products on Oneul-ui Jip by the 3rd of next month will receive up to a 5% discount. Customers who submit home interior photos for the photo review event will be entered into a draw to win the Objet Collection refrigerator and Styler featured in the VR online housewarming party.

LG Electronics stated that it is leading the space appliance trend with Objet Collection, which harmonizes with any interior through colors carefully selected by experts. They are collaborating with the global color research institute Pantone Color Institute in the United States to develop the colors of Objet Collection. Recently, they expanded the product lineup to 24 items by adding window-type air conditioners, wine cellars, and dual water purifiers to Objet Collection. Starting this year, most new Objet Collection products have been launched as part of the UP appliance lineup. Customers can enjoy various experiences through the UP appliance lineup, which allows adding new functions via the LG ThinQ app.

Jang Jinhyeok, Executive Vice President and Head of Korea Marketing Communication Group at LG Electronics Korea Sales Headquarters, said, "We will continue to expand customer touchpoints where they can vividly experience real interiors using Objet Collection online and on mobile, and simultaneously check information and benefits."

This content was produced with the assistance of AI translation services.