Jeju Tourism Organization and Hotel Shilla Launch Jeju Travel Safety Campaign

Jeju Tourism Organization 'Safe Filling Campaign' + Hotel Shilla 'Making Delicious Jeju' Synergy
Hotel Shilla "Will Continue Practical Support for Jeju Tourism Organization and Local Community"

'[Asia Economy Reporter Yuri Kim] Hotel Shilla announced that starting from the 22nd, it will collaborate with the Jeju Tourism Organization to launch the "Jeju Safe Filling Campaign."

The Safe Filling Campaign is an ongoing initiative since last year aimed at promoting Jeju's image as a clean and pristine destination to tourists visiting Jeju. The plan is to spread a positive image of Jeju's tourism services that provide clean and hygienic service.

After signing a Memorandum of Understanding (MOU) with the Jeju Tourism Organization in April for "Making Jeju More Delicious with Safety," Hotel Shilla designated the Safe Filling Campaign as the main collaborative project and has been conducting detailed consultations.

They registered "Making Jeju More Delicious" restaurants on "Visit Jeju," Jeju's official tourism information portal, and produced promotional videos. The campaign activities will also be carried out using both companies' SNS channels. Regular disinfection activities will be conducted through Cesco, a comprehensive environmental hygiene company, targeting the "Making Jeju More Delicious" restaurants.

Using online and offline channels, both parties plan to spread Jeju's clean and hygienic image and demonstrate the continuous self-purification efforts of local industries to consumers visiting Jeju through participatory events. It is expected that the synergy between Jeju Tourism Organization's Safe Filling Campaign and Hotel Shilla's "Making Jeju More Delicious," which has been ongoing in Jeju since 2014, will be even greater.

Ha Juho, Vice President of Hotel Shilla, said, "We will actively cooperate to ensure that practical support for the development of the Jeju local community can continue."

This content was produced with the assistance of AI translation services.