Shinhan Bank Launches 'Cinnamon' 2nd Beta Service, First In-House Metaverse Platform in Financial Sector

Introduction of Various Financial Contents... Experience Various Products Through Virtual Currency 'Churros'

[Asia Economy Reporter Yoo Je-hoon] Shinhan Bank announced on the 21st that it will open the 2nd beta service of its self-developed metaverse platform 'Shinamon' and conduct various events.

Shinamon is a combination of Shinhan (Shinhan), Na (Na), and On (On), meaning "Shinhan and I meet in the Metaverse," symbolizing that Shinhan's world becomes my daily life. It is designed with an image reminiscent of the MZ generation (born between the 1980s and 2000s).

The 2nd beta service updates the existing 1st service by introducing new financial content. Users can use the virtual currency "Churros," earned upon entering Shinamon, to subscribe to virtual products such as savings, subscription savings, and funds, and receive Churros interest through financial activities.

In particular, the subscription content introduces the concept of the comprehensive housing subscription savings product. Users who make payments for a certain number of installments or more can apply for housing within the metaverse platform, and winning customers will be provided with a virtual personal space upon the official opening.

Additionally, this beta service collaborates with various non-financial partners to implement diverse content, including a GS Retail store space where convenience store products can be purchased, a baseball stadium space with a ground battle mini-game linked to the Korea Baseball Organization (KBO), a KT Zone promoting KT Wiz’s Water Festival, a healthcare zone built in partnership with Chong Kun Dang Health for healthcare-related spaces, an art zone linked to the art trading platform Seoul Auction Blue, and a quiz box provided by fintech company Lemon Tree.

The 2nd beta service not only composes various content spaces but also adds mini-games, enhancing the fun of acquiring virtual currency Churros and various prizes while growing assets. Especially for Shinhan SOL users, prizes such as Shinsegae gift certificates (100 winners) and BBQ Golden Olive sets (200 winners) will be given based on the Churros ranking earned by enjoying Shinamon’s content and mini-games. Additionally, users who accumulate a certain amount of Churros will be automatically entered into a raffle event offering prizes such as a MacBook Pro (1 winner), iPhone Pro (2 winners), Apple Watch (7 winners), and AirPods Pro (10 winners).

Furthermore, an event is held where the first 1,000 customers who newly register for Shinhan SOL and access Shinamon will receive a Starbucks dessert set gifticon. A Shinhan Bank official stated, "We added more beneficial financial content compared to the 1st beta service opening and were able to offer richer events through collaboration with various non-financial partners." He added, "We will continue to expand fresh metaverse content by reflecting customer feedback."

Meanwhile, Shinhan Metaverse Shinamon is open to anyone who accesses the Shinhan SOL event page or the Shinamon homepage until the 25th and is available from 9 a.m. to 6 p.m.

This content was produced with the assistance of AI translation services.