Shilla Duty Free, Prepare for Summer Vacation with the 'Blue Sale'

Shilla Duty Free, Blue Sale Held.

[Asia Economy Reporter Jeon Jinyoung] Shilla Duty Free is launching the summer regular sale, the 'Blue Sale,' for customers preparing to travel abroad again.

According to Shilla Duty Free on the 21st, the Seoul and Jeju stores will hold the summer season-off Blue Sale offering up to 70% discounts on fashion and sunglasses brands such as Bally, Kenzo, and Coach until September 1. In addition to the sale, various events will be held at offline duty-free stores during the Blue Sale period.

At Shilla Duty Free Seoul, watch and jewelry brands like Rosemont, Ferragamo, Oris, Swarovski, and Stonehenge will be discounted up to 45%, and cosmetics brands such as Fresh, Clinique, MAC, and Dr.G will be sold at discounts of up to 50%. The Jeju store will hold a season-off event offering up to 70% discounts on fashion brands including Longchamp, Bally, Kenzo, and Coach. All events will end when stocks are depleted.

Shilla Duty Free Seoul and Jeju stores are also running a promotion giving customers up to 1.81 million S Rewards points (equivalent to 2.3 million KRW) based on purchase amounts. The event runs until the 10th of next month with tiered rewards according to purchase amount. At the Incheon Airport store, an additional 10,000 S Rewards points are given for purchases over $150. These points expire the same day and can be used for purchases over $20.

At the Seoul store, a promotion is underway where customers visiting the Trend On store on basement level 1 receive additional S Rewards points. Customers can directly experience brands sold on Shilla Internet Duty Free at the Seoul store, scan the QR code available in the store to access a secret page, and receive seven brand-specific discount coupons usable for online purchases. After purchasing products, additional S Rewards points will be given at the Seoul store desk. The event runs until August 18, and participating brands include Buly, Suecomma Bonnie, Couronne, Berutoum, Lucky Chouette, Anua, and Ace Biom.

This content was produced with the assistance of AI translation services.