Samyang Ani Partners with The Sandbox for Metaverse... Unveils 'Samyang Food Land'

At The Sandbox Samyang Food Land, Kang In-gu, COO of Samyang Ani (left), and S?bastien Borget, co-founder of The Sandbox, are greeting each other through avatars. Photo by Samyang Food

[Asia Economy Reporter Song Seung-yoon] Samyang Food's media commerce affiliate Samyang Any announced on the 17th that it has partnered with the global metaverse gaming platform 'The Sandbox' to showcase Samyang Food Land in the metaverse.

Through this partnership, Samyang Any and The Sandbox will utilize Samyang Food's brand and content IP (intellectual property) to plan and produce non-fungible token (NFT) products, create Samyang Food Land, and operate interactive services that users worldwide on The Sandbox platform can enjoy.

Samyang Any is responsible for Samyang Food's intellectual property rights and content-related metaverse and NFT businesses. It plans to target the global market through various collaborations with The Sandbox in the future.

Kang In-gu, COO of Samyang Any, said, "We will expand the brand and content IP assets that Samyang Food has accumulated over 60 years through global NFTs and global metaverse platforms to create a culture where new experiences are possible," adding, "We are pleased to establish the first food company-themed land in K-Verse, a specialized space for K-content."

This content was produced with the assistance of AI translation services.