Ildong Foodis Opens 'Foodis Greek' 10th Anniversary Pop-up Store
[Asia Economy Reporter Song Seung-yoon] Ildong Foodis announced on the 17th that it will operate a pop-up store for one week to celebrate the 10th anniversary of the launch of Korea's first Greek yogurt, 'Foodis Greek.'
The pop-up store is set up at Hyundai Department Store Trade Center Branch and will be open for one week starting today. 'Foodis Greek,' made using the traditional homemade Greek method, contains twice the protein and calcium compared to regular yogurt. With its firm and thick texture, it has been steadily loved since its launch in 2012. In particular, the 450g large-size product saw a 228% sales growth last year compared to the previous year.
At this 10th anniversary pop-up store, customers can purchase Foodis Greek at a discounted price. There will also be a special lunchbox limited to 80 units sold daily from 12 PM to 1 PM. Special goods for visitors are also prepared. When purchasing three or more products, customers can receive one of the highly practical 'Eco Cooler Bag' or a 'Yogurt Bowl' that can be decorated with stickers for free. When purchasing six or more products, customers can buy the camping essential 'Folding Box' for 5,000 won or receive either an 'Eco Cooler Bag' or two 'Yogurt Bowls.' All goods are also available for separate purchase on-site.
At 12 PM on the opening day of the pop-up store, actor Ryu Soo-young, the advertising model for Foodis Greek, will make a surprise visit to hold an autograph session and tasting event. Additionally, there is an event where following the official Foodis Greek Instagram or uploading a certification photo of visiting the pop-up store will grant participants Greek yogurt and stickers.
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An Ildong Foodis official said, "To celebrate the 10th anniversary of Foodis Greek, we have prepared a wide range of enjoyable experiences such as special lunchboxes, goods, and on-site events," adding, "We hope you visit the pop-up store, which will be available for one week, to experience the more delicious and special Greek yogurt."
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