KT M Mobile Launches Affordable Phone Plans Linked with Baemin and Yogiyo

Expansion of Subscription-Based Plans Targeting the MZ Generation

[Asia Economy Reporter Cha Min-young] As the number of MZ generation (Millennials + Generation Z) MVNO customers increases, KT M Mobile has launched a delivery app-linked plan targeting MZ generation customers.

KT M Mobile, the number one MVNO company in Korea, announced on the 16th that it will launch two types of delivery subscription plans called "Moduda Mamkkeot 11GB+ (Baedal Minjok · Yogiyo)" that provide monthly coupons worth 5,000 won usable on the delivery apps 'Baedal Minjok' and 'Yogiyo'.

The newly launched delivery subscription plans are ▲ Moduda Mamkkeot 11GB+ (Baedal Minjok 5,000 points) (KRW 35,200 per month) ▲ Moduda Mamkkeot 11GB+ (Yogiyo 5,000 points) (KRW 35,200 per month), two types. These plans provide data (after the basic data is used up, 2GB of data is provided daily, and thereafter voice and text are supported at a maximum speed of 3Mbps). For up to 2 years, they provide one 5,000-won coupon for Baedal Minjok and two 2,500-won coupons for Yogiyo every month.

KT M Mobile has newly added delivery subscription plans that offer food benefits to its existing shopping subscription plans and content subscription plans. The number of subscribers to subscription plans recently exceeded 80,000. Especially, the number of subscribers is continuously expanding centered on the MZ generation. KT M Mobile stated that people in their 20s to 40s, who are the main online consumers, account for 84% of subscription plan subscribers.

Until June, when purchasing a USIM through KT M Mobile Direct Mall parcel delivery or purchasing a USIM at convenience stores, marts, or open markets and then subscribing to the delivery plan, a Baedal Minjok 30,000-won gift certificate is provided as a selectable gift. Additionally, customers who subscribe through the self-activation service will receive an additional 5% discount coupon for Yogiyo.

Jeon Seung-bae, Head of Business Operations at KT M Mobile, said, “In line with the era of the subscription economy, we launched plans to provide various service benefits such as shopping, content, and food in the MVNO telecommunications market.”

This content was produced with the assistance of AI translation services.