Enjoy Emart's Selected Watermelon on KakaoTalk

Emart Farmers Pick Black Apple Watermelon.

[Asia Economy Reporter Jeon Jinyoung] Emart is launching the sale of ‘Farmers Pick Kkamang Apple Watermelon,’ a fresh food product that showcases its competitiveness in fresh produce, through KakaoTalk Gift for the upcoming summer season. Since the end of April, Emart has been test-selling Farmers Pick Stevia tomatoes, cherries, apples, and oranges via KakaoTalk Gift, and plans to introduce seasonal fruits starting with watermelon.

According to Emart on the 12th, the fruits sold through KakaoTalk Gift are part of Emart’s newly launched private fresh food brand ‘Farmers Pick,’ designed to lead the standards for purchasing fruits and vegetables. Buyers personally select excellent farms, participate in cultivation, product selection, and distribution processes to enhance reliability. The product composition and packaging have also been newly applied to suit the sales channels and customer base.

The newly launched ‘Farmers Pick Kkamang Apple Watermelon’ is a small watermelon weighing 2 to 3 kg, about one-third the size of a regular watermelon. Its packaging and storage are convenient, making it popular among 1-2 person households who find purchasing a whole regular watermelon burdensome.

Emart is focusing on the fact that over 70% of customers in their 20s and 30s have experience purchasing gifts online, and plans to expand new sales channels with product compositions and packaging exclusive to KakaoTalk Gift. In the future, Emart intends to broaden customer access to high-quality fruits carefully selected by Emart, such as high-sugar watermelons, premium Shine Muscat grapes, and Gamhong apples, through various channels.

Emart’s fruit team buyer Ahn Sanghoon said, “We are diversifying our product portfolio by closely analyzing customer consumption trends while expanding sales channels centered on customers. We will introduce various products and promotional benefits so that more customers can enjoy Emart’s high-quality, high-sugar fruits.”

This content was produced with the assistance of AI translation services.