Hyundai Mobis Strengthens Future Car Technologies Including Autonomous Driving to Secure Competitiveness

CES2022 Hyundai Mobis M.Vision Tugo

[Asia Economy Reporter Choi Dae-yeol] Hyundai Mobis' mid-to-long-term transformation strategy is divided into three main directions. First, the company aims to strengthen its core future car technology capabilities such as autonomous driving, electrification, and connectivity to secure a global competitive edge.

Based on this, the second goal is to acquire specialized capabilities as a new mobility service provider that meets market demand. Future mobility concepts like M.BisionX and POP symbolically represent this. Lastly, the company plans to pursue new businesses based on innovative technologies, expanding its business areas into urban air mobility (UAM) and robotics-related new business fields.

Since announcing its mid-to-long-term strategy last year, the company has been moving swiftly. To concretely realize its growth strategy, it has focused on strengthening research and development capabilities centered on semiconductors and software. This is to secure independent development capabilities for high value-added core technologies. The company has also achieved results in global open innovation through strategic investments in promising global technology firms. Last year, it acquired shares in Supernal, Hyundai Motor Group’s UAM subsidiary in the U.S., and invested in Boston Dynamics, a robotics specialist company.

In December last year, Hyundai Mobis made a strategic equity investment in Zendar, a U.S. company with competitiveness in the imaging radar field. This was based on the judgment that next-generation high-performance radar sensor technology is necessary to realize Level 4 and above autonomous driving technology. Previously, the company invested in Velodyne in the U.S. to develop autonomous driving LiDAR systems and has maintained business cooperation to date. It is also promoting technology cooperation with the UK’s Nvidia on augmented reality and hologram-based head-up display technology.

This is an effort to build in-house development capabilities for innovative technologies in the future car sector and to quickly enter related markets. As the automotive industry is rapidly changing, comparable to a period of upheaval, consumer demands are becoming increasingly diverse. The company foresees that without accurately understanding future technologies and proactively securing technological competitiveness based on this, it will inevitably fall behind in global competition.

This content was produced with the assistance of AI translation services.