GS Caltex Heals Wounded Children's Hearts... 10 Years of Social Contribution
[Asia Economy Reporter Oh Hyung-gil] GS Caltex has been contributing to social responsibility by healing the hearts of children who have been hurt for 10 years through the Maum Toktok project.
Started in 2013, the Maum Toktok project is GS Caltex's representative social contribution program, a group art therapy program that promotes self and social skills for healthy peer relationships and school life for children going through adolescence. It has supported the healing of the minds of over 20,000 children and adolescents nationwide.
The characteristic of the Maum Toktok art therapy program is that it adds the healing power of art to the original function of group programs, which provide opportunities for children to change themselves through interaction. It integratively uses art therapy media such as visual arts, theater, dance movements, and music to help improve children's self-esteem and social skills.
On a preventive level, there is a classroom healing program targeting all first-year middle school students to prevent peer relationship problems. On a therapeutic level, in cooperation with Good Neighbors' Good Mind Center, students in elementary and middle schools who need healing and empathy due to school maladjustment are selected for programs that heal psychological and emotional problems.
Additionally, to raise more awareness about school violence, GS Caltex planned and produced the Maum Toktok healing musical "Stars Are Falling" in 2020 in partnership with the School Violence Victims' Families Association. Since last year, the performance video has been distributed free of charge to schools to be used as educational material for school violence prevention.
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A GS Caltex official said, "Part of the funding for the Maum Toktok project is raised through voluntary donations from employees and matching grants from the company, which makes it even more meaningful."
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