Hanssem-Hanatour, Establishing a Collaborative System Including Joint Marketing

On the 8th, at the Hana Tour headquarters in Jongno-gu, Seoul, Kim Jin-tae, CEO of Hanssem (right), and Song Mi-seon, CEO of Hana Tour, took a commemorative photo after signing an agreement.
[Photo by Hanssem]

[Asia Economy Reporter Kim Jong-hwa] Hanssem Co., Ltd. announced on the 9th that it has signed a strategic business agreement to establish a mutual cooperation system with Hanatour Co., Ltd.

The business agreement ceremony held on the 8th at Hanatour headquarters' main auditorium was attended by key officials from both companies, including Hanssem CEO Kim Jin-tae and Hanatour CEO Song Mi-sun.

Through this agreement, Hanssem and Hanatour promised mutual support and cooperation as strategic partners by selling jointly planned products through their online and offline sales channels, or by conducting joint events targeting customers of both companies through marketing partnerships.

Considering the trend that the demand for moving is decreasing while the demand for remodeling homes is increasing, the two companies plan to explore various collaboration methods, such as Hanssem developing lodging or travel products with Hanatour to provide to remodeling customers during the construction period.

Hanssem CEO Kim Jin-tae said, "It is meaningful that the number one companies in each industry collaborate," adding, "Since the customers of both companies share the keywords 'Home' and 'Family,' if the two companies conduct marketing centered around these keywords, it can create great synergy."

Hanatour CEO Song Mi-sun also stated, "The collaboration between the number one companies in travel and home living is significant, and there are many things we can try together," adding, "We will take this as an opportunity to strengthen customer service by providing new and differentiated experiences to customers of both companies."

This content was produced with the assistance of AI translation services.