Emart24 Partners with Daegu's Top 3 Bakery 'Geundae Golmok Danpatppang'

The model is choosing Geundae Alley red bean bread from Emart24.

[Asia Economy Reporter Jeon Jinyoung] Emart24 is expanding its premium bread product line due to the popularity of bakery items.

On the 9th, Emart24 announced that it will sell products in collaboration with 'Geundae Golmok Danpatbbang,' one of the famous bakeries in the Daegu region. Geundae Golmok Danpatbbang is a bakery specializing in traditional bread, launched in 2015 by Hongdudang, a Daegu-based tour food company. It quickly gained fame as a local specialty restaurant by being listed among the top three bakeries in Daegu selected by the Korea Tourism Organization.

The Geundae Golmok Danpatbbang (2,200 KRW), Cream Danpatbbang (3,300 KRW), Soboru Danpatbbang (2,800 KRW), and Kongtteok Kongtteok (2,800 KRW) sold by Emart24 are made with the signature red bean paste of Daegu Geundae Golmok Danpatbbang, which is boiled directly in a cauldron without any preservatives, offering a savory sweetness, deep flavor, and a soft chewy texture.

In particular, the Geundae Golmok Cream Danpatbbang is filled with traditional handmade red bean paste and whipped cream favored by younger consumers. Emart24 aims to evoke nostalgia for the older generation while offering novelty to the MZ generation (Millennials + Generation Z) through the sale of these Geundae Golmok Danpatbbang products.

The reason Emart24 is expanding its premium product line is due to the increasing demand for bread at convenience stores beyond the existing popular snack desserts. In fact, sales of packaged bread at Emart24 increased by 58% from January to May this year compared to the same period last year, establishing it as a representative product category of Emart24.

Accordingly, Emart24's strategy is to strengthen its premium bakery product line by expanding products from famous local bakeries that are highly popular among the MZ generation.

Jung Jaehak, MD of the Dessert Food Team at Emart24, said, "We started selling the Daegu Geundae Golmok Danpatbbang series to meet the demand for rare, delicious, and trendy bread. As the trend of the MZ generation visiting local bakery hotspots continues, Emart24, with its excellent customer accessibility, will continue to expand its bakery product line to become a pilgrimage site for bread lovers."

This content was produced with the assistance of AI translation services.