Shilla Duty Free Opens Duty-Free's First 'BTS Official Merchandise Store'

From the 8th, over 330 official BTS merchandise items including clothing, bags, and stationery will be sold

Models are introducing products at the SPACE OF BTS, the official BTS merchandise store at Shilla Duty Free Seoul.

[Asia Economy Reporter Yuri Kim] Shilla Duty Free is opening the first official BTS merchandise store in a duty-free shop.

Shilla Duty Free announced on the 9th that it opened the official BTS merchandise store, 'SPACE OF BTS,' at its Seoul branch in Jangchung-dong, Seoul, on the 8th. Shilla Duty Free stated, "This is the first permanent store, not a pop-up store, to open exclusively in a duty-free shop."

At this store, customers can find over 330 products including clothing, bags, and stationery. The 'Basic' themed products consist of fashion items such as sweatshirts, T-shirts, and cardigans, along with merchandise themed around BTS's hit songs like 'DNA,' 'Boy With Luv,' and 'ON.' In addition to fashion items, stationery such as pens and stickers, as well as living goods like indoor slippers, desk mirrors, and mugs are also sold. More products will be stocked in the future.

To commemorate the opening of the 'SPACE OF BTS' store, Shilla Duty Free is holding an event where customers who purchase store products will receive one random 'ON Bandana' out of three types. The event is limited to 3,000 items and will continue until the stock runs out.

A Shilla Duty Free official said, "Shilla Duty Free is the first in the duty-free industry to open a permanent official BTS merchandise store," and added, "We expect it to attract great interest from BTS fans worldwide once overseas travel becomes more active."

This content was produced with the assistance of AI translation services.