Orion's 'Market O Nature O! Granola' Surpasses 10 Million Units in Cumulative Sales

Orion 'Market O Nature O! Granola' product. Photo by Orion

[Asia Economy Reporter Song Seung-yoon] Orion announced on the 7th that its convenient meal replacement 'Market O Nature Oh! Granola' has surpassed a cumulative sales volume of 10 million units.

Launched in 2018, Market O Nature Oh! Granola has introduced various products made by processing domestic rice, oats, rye, and more. Orion sells the largest number of granola products in Korea, with 11 different types. The lineup emphasizes natural ingredients such as 'Fruit,' 'Pumpkin Sweet Potato,' and 'Black Bean,' as well as health concept products like 'Protein,' which has increased protein content, and 'Cacao' and 'Strawberry,' which include probiotics and calcium in ball form. The Oh! Granola POP, launched in 2020, boasting a light and crispy texture and cost-effectiveness, grew rapidly to account for 48% of the brand's total sales in the first half of this year. Orion plans to continue expanding the Market O Nature brand by broadening its existing product range and launching premium products made with carefully selected ingredients.

To celebrate surpassing 10 million units sold, an online appreciation event for consumers will also be held. Until the 16th of this month, those who leave comments on Orion's official social media (SNS) event page will be entered into a draw to win one box of Oh! Granola POP, with a total of 50 winners.

An Orion representative said, "Market O Nature has succeeded in expanding its lineup by adding differentiated textures to popular flavors, establishing itself as Korea's representative granola brand," and added, "Based on Orion's unique research and development expertise, we will continue to introduce various high-quality products made in Korea."

This content was produced with the assistance of AI translation services.