BNK Busan Bank Launches Dedicated Asset Management Team for Lotte Giants

[Asia Economy Reporter Yu Je-hoon] BNK Busan Bank has launched the 'Lotte Giants Asset Management Dedicated Team' to provide comprehensive asset management services tailored to the characteristics of sports athletes.

Busan Bank announced on the 2nd that it held a launch ceremony for the asset management dedicated team targeting the Lotte Giants players at Busan Sajik Baseball Stadium on the 31st of last month. The asset management dedicated team is an organization that provides asset management services such as private banking (PB), financial management, tax, insurance remodeling, and retirement planning to the Lotte Giants players.

In addition, it plans to provide lifecycle asset management services according to individual players' salary levels, asset status, and consumption characteristics, and to conduct various financial education programs including the latest investment information. Furthermore, for players who are highly interested in tax savings, a tax hotline will be operated and dedicated PBs will be assigned to provide optimized customized services.

Heo Young-seon, Head of Asset Management Division at Busan Bank, said, "We will provide systematic asset management services so that players of the Lotte Giants, a representative local sports team, can focus on their games," and added, "Busan Bank will continue to do its best to provide customer-centered asset management services."

Meanwhile, Busan Bank has designated this year as the inaugural year of asset management and established a personnel system for asset management specialists by creating the position of PB branch manager in January. Through this, it is conducting relationship marketing closely connected to the region for both individual and corporate customers' asset management as well as for corporate employees within the region.

This content was produced with the assistance of AI translation services.