LG Household & Health Care's "Whoo" Recognized as a Renowned Trademark in China

"Greater Significance in Trademark Protection and Expansion"

[Asia Economy Reporter Moon Hyewon] LG Household & Health Care announced on the 2nd that its luxury cosmetics brands ‘Whoo’ and ‘The Story of Whoo’ have been officially recognized as ‘well-known trademarks’ in China.

A well-known trademark in China is a legal device that provides stronger protection than ordinary trademarks. When recognized as a well-known trademark, it is certified that the trademark is widely known to the public and carries high reputation and credibility, allowing it to receive special protection across all industries within China. As of last year, there are more than 37.24 million registered valid trademarks in China, and only a very small number of trademarks have been recognized as well-known trademarks.

With this, LG Household & Health Care now holds two well-known trademarks, following ‘Jukyeom,’ which was the first domestic product brand to be selected in 2008.

Whoo was the first domestic cosmetics brand to surpass 2 trillion won in annual sales in 2018, and has continued steady growth every year. Since entering the Chinese market in 2005, it has maintained unparalleled popularity and has driven LG Household & Health Care’s performance.

This content was produced with the assistance of AI translation services.