Amorepacific Hera Unveils 'Sensual Fitting Glow Tint'

[Asia Economy Reporter Moon Hyewon] Amorepacific's Hera announced on the 2nd that it will launch the 'Hera Sensual Fitting Glow Tint,' which adds vivid color and gloss to the lips.

The new product features a significantly thinner texture. It adheres closely to the lips without feeling heavy, creating a clear and light glow lip look without stickiness or discomfort even when applied multiple times. With just one touch, you can feel natural gloss and color, and you can layer it as much as you want to give a vivid color point.

Six bright-tone colors that look even more radiant when exposed to light synergize with the tint formula. The tinting effect colors the lips softly without smudging or blotching, maintaining vivid color for a long time.

Hera discussed the new product development direction and main color selection together with about 1,000 customers. It improves the stuffy feeling unique to high-pigment tints and the excessive pigmentation that is less practical for everyday use, enabling vivid and moist lip makeup even in hot and humid summer weather.

The Hera Sensual Fitting Glow Tint will be exclusively pre-released on AmoreMall and will be available from the 6th at Hera stores in department stores nationwide, as well as major offline and online channels.

This content was produced with the assistance of AI translation services.