Dong-A Pharmaceutical Launches Male Body Care Brand 'Philedeus'

Dong-A Pharmaceutical Launches Male Body Care Brand 'Philiders'.

[Asia Economy Reporter Lee Gwan-joo] Dong-A Pharmaceutical announced on the 30th that it will launch the men's body care brand 'Fillidus.'

Fillidus is a men's exclusive body care brand developed according to men's skin condition and TPO (time, place, occasion). The brand name Fillidus is a compound word of 'FILL,' meaning to fill, and the Latin word 'SIDUS,' which signifies glory and success, conveying the meaning of 'filling the beauty of a man who takes care and sharing glory and success.'

Men's epidermis is 30% thicker than women's, and they secrete more sebum, making them relatively more prone to skin troubles. Considering these skin conditions of men, Fillidus introduced five functionally segmented products. The products are Fillidus Sports Cooling Body Wash, Fillidus Perfect Clean Men's Wash, Fillidus Daily Scrub Body Wash, Fillidus Mild Body Lotion, and Fillidus Ultra Fresh Foot Wash.

Fillidus Sports Cooling Body Wash is a mousse foam type that allows easy bare-hand showering without a shower ball after exercise. It provides a cooling effect with just one use. Fillidus Daily Scrub Body Wash showed improvements of 89.4% in oil and 32.3% in sebum in clinical trials, and it passed skin irritation tests, enabling daily exfoliation care.

A Dong-A Pharmaceutical official said, "Fillidus was designed in mousse foam and solid forms for convenience, allowing easy and simple use after exercise, and its battery design motif, symbolizing recharge, adds vitality to men's daily lives."

This content was produced with the assistance of AI translation services.