Cheil Worldwide and McKinney Welcome Blue Diamond as New Advertiser

[Asia Economy Reporter Lim Chun-han] McKinney, a subsidiary of Cheil Worldwide, announced on the 30th that it has signed Blue Diamond Growers (Blue Diamond), the world's number one almond specialist company, as a new advertiser.

Blue Diamond is the world's largest almond specialist company, established in 1910 in California, USA. It comprises more than 3,000 almond growers from the California region and sells a variety of almond-based snacks, beverages, and ingredients such as Blue Diamond Snack Almonds, Nut-Thins Crackers, and the almond beverage Almond Breeze.

Since early this year, Blue Diamond conducted competitive presentations (PT) with over 20 global advertising agencies for several months and recently selected McKinney as its dedicated creative agency. Cheil Worldwide analyzes that McKinney received favorable evaluations from Blue Diamond by presenting digital campaign ideas utilizing social networking services (SNS) based on excellent customer insights and strategies during this competitive PT. With this contract, McKinney will be responsible for advertising marketing of Blue Diamond's packaged consumer packaged goods (CPG) food brands in the North American region, and the first advertising campaign jointly developed by the two companies is scheduled to be launched in January next year.

A Cheil Worldwide official said, "This year, Cheil Worldwide plans to continuously expand the development of global local advertisers by strengthening the collaboration system among overseas subsidiaries and affiliates in overseas markets."

This content was produced with the assistance of AI translation services.