Establishment of 'Metaverse Yongsan Craft Center' Utilizing Zepeto in Yongsan-gu

[Seoul District News] Yongsan-gu to Host Virtual Experience at Yongsan Craft Center Featuring World Map, Action Functions, Items, Events, and VR Exhibition

Yongsan Craft Center 4th Floor Exhibition Hall

[Asia Economy Reporter Jong-il Park] Yongsan-gu (Mayor Seongjanghyun) is embarking on the construction of a metaverse-based digital Yongsan Craft Center.

This is to create a new exhibition culture that combines reality and virtuality, helping virtual experiences lead to on-site visits.

The district will build a Yongsan Craft Center metaverse map on the Zepeto platform (an augmented reality avatar service operated by Naver), which has surpassed 300 million users worldwide.

The metaverse Yongsan Craft Center will include craft exhibition and sales halls, craft experience centers, a Hanbok gallery, and an outdoor performance hall, with sound effects applied to enhance user immersion.

To allow users to enjoy the virtual space, free items made from traditional craft materials (clothing, accessories, props, etc.) and various action functions will be provided. A 3D virtual exhibition linked to special exhibitions at the Yongsan Craft Center will also be held.

The district plans to continue various promotional activities such as photo zones, games, and behavior certification events to activate the use of the metaverse Yongsan Craft Center.

A district official expressed confidence, saying, “Through the metaverse Yongsan Craft Center, people around the world will be able to experience the excellence of K-crafts.”

On the 25th, the district signed a contract with a service provider for the construction of the metaverse Yongsan Craft Center and will continue virtual exhibitions and regular events until the end of the year. The project budget is 110 million KRW.

Seongjanghyun, Mayor of Yongsan-gu, said, “This project is an opportunity to widely promote the excellence of our traditional crafts to the global MZ generation in an online communication space,” adding, “We will successfully carry out the project to become a leading metaverse model centered on local governments.”

The Yongsan Craft Center (274 Itaewon-ro) is located near Exit 3 of Hangangjin Station on Subway Line 6. It has three basement floors and four above-ground floors, with a total floor area of 2,800㎡. It includes a craft sales hall (1st floor), pottery and Hanbok experience centers (2nd floor), craft learning and workshop spaces (3rd floor), and exhibition rooms (4th floor), and offers various craft classes. Detailed information such as experience applications can be found on the Yongsan Craft Center website.

This content was produced with the assistance of AI translation services.