GS Shop's Shoppy Live Sees Food 'Popularity'... "Differentiated Products Worked"

GS Shop Live Commerce Shoppy Live is selling Olitaria Grape Seed Oil.

[Asia Economy Reporter Lim Chunhan] GS Shop announced on the 25th that food products are gaining great popularity on its live commerce channel, 'Shoppy Live.'

According to GS Shop, Olitaria Grape Seed Oil, which was broadcast on the afternoon of the 23rd, sold 13 million KRW worth. This product was urgently prepared in response to concerns about edible oil shortages and achieved nearly double the average sales of food products sold through live commerce.

The premium fruit Sanjiae Black Label apples are also exclusive to live commerce. This product is a premium apple with a sugar content of 14 Brix and has a limited production volume, making it unavailable on TV home shopping. However, Shoppy Live sold 170 million KRW worth on the 30th of last month and 15 million KRW worth on the 12th of this month.

Live commerce also allows for made-to-order products. The 108-layer croissant set from Hans Bread, a famous bakery in Daejeon, has been broadcast once a month since March, with total sales of 37 million KRW over three broadcasts. Hans Bread croissants are not pre-made and stocked but are baked and shipped according to the order quantity received after the broadcast.

A GS Retail official said, “Based on our TV home shopping know-how, we will strive to enable customers to experience a wider variety of better products through Shoppy Live, which can effectively respond to customer demand.”

This content was produced with the assistance of AI translation services.