SPC Paris Baguette Opens Future-Oriented Store 'Lab of Paris Baguette' in Pangyo

Indoor view of the future-oriented Paris Baguette store 'Lab of Paris Baguette' located in Seongnam-si, Gyeonggi-do.

[Asia Economy Reporter Moon Hyewon] SPC Group's Paris Baguette announced on the 25th that it will open a future-oriented store called ‘Lab of Paris Baguette’ in Pangyo.

Located in front of Pangyo Station in Seongnam-si, Gyeonggi-do, Lab of Paris Baguette is a directly managed store with a ‘Laboratory (LAB)’ concept reflecting the regional characteristics of Pangyo, where IT companies are concentrated. It is a place where customers can experience Paris Baguette’s innovative products and services.

In line with the regional characteristic of being an IT valley, advanced digital systems were applied throughout the store. The store signboard and interior walls feature large transparent OLED displays developed in collaboration with LG Display to emphasize visual effects. Various contactless systems for customer convenience, such as unmanned pickup boxes and the unmanned payment system ‘Happy Station,’ were also implemented for both online and offline customers.

Seasonal promotional materials and name tags were also replaced digitally, realizing a paperless store and adding eco-friendly value. From an operational perspective, an ‘AI Smart Order System’ was applied, where AI analyzes various data including foot traffic, commercial district information, sales data, dates, and weather to determine the optimal order quantity.

By closely analyzing data from young customers with unique tastes working in the IT field and social buzz (word-of-mouth on social media), limited edition products and services were also introduced.

The representative product, ‘Pangyo Hogam Sand,’ is the Pangyo version of the popular regional limited edition products ‘Jeju Maum Sand’ and ‘Gapyeong Matnam Sand.’ It uses walnuts, known to be good for brain function, to express the creativity and smartness symbolizing the Pangyo area. The crispy cookies are harmonized with walnuts, buttercream, and caramel, and various facial expressions are imprinted on the cookies to add fun by allowing emotions to be expressed like emoticons.

In line with the pet culture active in the Pangyo area, a premium bakery for dogs called ‘PavaDOG’ is also operated.

A Paris Baguette official stated, “We plan to continuously introduce differentiated stores and products by adding the cultural diversity and individuality of each region to the essential brand value of Paris Baguette.”

This content was produced with the assistance of AI translation services.