Everland, Now Enjoy in the 'Metaverse'... Launching in June

Teaser Video Released Ahead of Launch

[Asia Economy Reporter Jin-ho Kim] Samsung C&T Resort Division announced on the 12th that it has released a game teaser video on social media services (SNS) ahead of the launch of the 'Everland Metaverse' scheduled for June.

The approximately 30-second teaser video posted on SNS the day before highlights various digital Everland scenes that will be realized in the actual metaverse, raising expectations.

Visitors can ride the most popular T-Express roller coaster in a virtual space, engage in water gun fights following the Shooting Water Fun parade car, and experience fireflies, among other diverse contents from the actual Everland summer festival vividly appearing in the metaverse.

Customers who watched the video expressed high expectations, saying, "I was too scared to ride T-Express, but I want to enjoy it even if it's in the metaverse," "I'm excited to explore various places with my children simultaneously," and "I want to watch the parade from the front in the metaverse."

Samsung C&T Resort Division has been preparing to build the metaverse since March in collaboration with blockchain service innovation company PlayDapp to provide unique customer experiences combining virtual and reality and to expand the digital-based Everland worldview.

Unlike existing metaverses that mainly focus on activities like running or decorating, Everland Metaverse realistically implements actual contents such as T-Express, parades, and the Rose Garden in virtual space, allowing users to vividly experience Everland in their daily lives.

Additionally, various digital customer experience contents linked online and offline will be prepared to strengthen the differentiated experiential value unique to Everland Metaverse. For example, users who complete specific missions in the metaverse will receive real ride priority tickets, product exchange vouchers, and PlayDapp blockchain technology-based NFTs as gifts.

Scheduled to open in mid-June, Everland Metaverse will be created as a map within the Roblox-based metaverse 'PlayDapp Land.' It will first open focusing on the European Adventure among Everland's five areas. Subsequently, the metaverse ecosystem will continue to expand with digital innovation companies to include all Everland areas as well as Speedway, golf courses, and more.

A Samsung C&T Resort Division official stated, "We plan to expand digilog (a combination of digital and analog) contents linked with park infrastructure such as characters, education, and AR games so that customers can vividly experience Everland anytime and anywhere, not only through the metaverse."

This content was produced with the assistance of AI translation services.