Lotte Duty Free Launches Vegan Cosmetics on Overseas Direct Purchase Mall 'LDF BUY' with Up to 20% Discount

Grown Alchemist, Hunter Lab, Kora Organics Now Available

[Asia Economy Reporter Yuri Kim] Lotte Duty Free announced on the 11th that it has launched vegan cosmetics on 'LDF BUY,' an online mall for direct overseas product purchases.

Vegan cosmetics refer to products made using eco-friendly ingredients without animal testing. Since the COVID-19 pandemic, consumers who value social issues such as environmental pollution and animal protection have increased, leading to growing interest in vegan cosmetics.

Lotte Duty Free recently launched vegan brands 'Grown Alchemist' and 'Hunter Lab' on LDF BUY. 'KORA Organics' is also scheduled to join this month.

Grown Alchemist is an Australian natural skincare brand known for its technology using naturally derived ingredients. It features glass and plastic packaging that does not harm the environment. Recently, it received cruelty-free certification from PETA, a global animal rights organization.

Hunter Lab is an organic brand that does not use synthetic substances and is suitable for sensitive skin. It currently operates 200 premium online and offline stores in Australia, New Zealand, China, and other countries. All cosmetic containers of Hunter Lab are also known to be FSC (Forest Stewardship Council) certified.

KORA Organics, a brand launched by global supermodel Miranda Kerr, is characterized by using ingredients certified natural under strict standards. It manufactures cosmetics by blending organic ingredients rich in essential fatty acids such as noni extract, kahai oil, caviar lime, and kakadu plum, along with vitamins A, C, and E. This brand also sells products certified cruelty-free by PETA.

To celebrate the launch of these vegan brands, LDF BUY is holding various events until the 15th, including a lottery for health supplements among customers who purchase vegan brand products and discounts of up to 20%.

Additionally, in celebration of Family Month in May, products are being sold at discounts of up to 60%, and customers who pay over 120,000 KRW with a Lotte Card until the 15th receive a 10% discount. Various events are ongoing, such as giving a 5,000 KRW discount coupon valid until the end of the year to customers who make their first purchase of over 60,000 KRW through the LDF BUY application.

LDF BUY is an online mall opened in June last year by Lotte Duty Free to create a new business model, with Lotte Duty Free's Australian branch responsible for product sourcing and sales. Since the products sold are not duty-free, customers can purchase them online without needing to depart the country and receive their orders within an average of seven days. LDF BUY's sales in the first quarter of this year increased by about 80% compared to the previous quarter, continuing its growth trend.

This content was produced with the assistance of AI translation services.