Lotte ON to Host 'The Classic Guest Look' Event

Lotte ON Hosts Event Showcasing the Classic Guest Outfit Style.

[Asia Economy Reporter Jeon Jinyoung] Lotte ON is holding the Soho fashion event "The Standard of Wedding Guest Looks" until the 15th to celebrate the wedding season in May. In this event, Soho fashion brands offer up to 40% discount on wedding guest looks, as well as dresses and jackets that see increased demand from early summer. Customers purchasing event products can receive up to 20% discount coupons and up to 7% instant card discounts. Additionally, the premium beauty specialty store On & The Beauty offers lip products at discounted prices.

About 60 brands popular on social media (SNS), including From Beginning, Real Coco, and It Suda, are participating in this event, proposing wedding guest look coordinates across various categories such as dresses, jackets, skirts, shoes, and bags.

Representative items include the brightly colored "From Beginning Loro Neck Point Button Dress" priced at 49,000 KRW, the "Villain Diary Minel Flare Dress (belt set)" sold at 53,640 KRW which creates a formal atmosphere when worn with a belt, and the "Common Unique Yellow Flower Jacquard Dress" featuring a vivid floral pattern priced at 38,500 KRW.

For short-sleeved jackets suitable for formal occasions even in warm weather, the "It Suda Loconi No-collar Puff Short-sleeve Tweed Jacket" is available for 28,940 KRW, and the "Swiss Kitchen Basic Fit No-collar Pocket Point Short-sleeve Casual Jacket" is sold for 23,130 KRW. Additionally, the "Jude Delph Daily Pumps Heel," perfect for wedding guest looks, is priced at 22,000 KRW, and the "Rehab Evening Pearl Straw Chain Bag" is available for 29,520 KRW.

At Lotte ON’s premium beauty specialty store On & The Beauty, lip products are also featured. During the "Dior Brand Day" held until the 15th, the '22 Dior Riviera Limited Edition' and Dior Beauty’s best lip products are showcased. New lip products that create bright lip looks, such as the "Bobbi Brown New Extra Lip Tint Shine Bright Edition" and "Burberry Beauty Kisses Satin," are also on sale.

Jang Sunwoo, Fashion MD at Lotte ON, said, “With the peak wedding season in May coinciding with the easing of quarantine measures, the number of couples holding postponed weddings and guests attending has increased, leading to a significant rise in customers seeking related products. We have prepared mainly dresses and jackets, which are representative wedding guest looks and popular summer women’s fashion items. We hope customers complete their sophisticated wedding guest styles through this event.”

This content was produced with the assistance of AI translation services.