E-Land SPAO Launches 'Pokemon' T-Shirt Collection
[Asia Economy Reporter Eunmo Koo] SPA brand SPAO, operated by E-Land, announced on the 9th that it will launch the ‘SPAO X Pokemon’ T-shirt collection on the 11th.
This Pokemon product will be released as five types of short-sleeve T-shirts. Among them, one type is a limited edition T-shirt featuring ‘Mewtwo,’ known as the legendary Pokemon. This product will be released in very limited quantities, and offline purchase opportunities will be given only to customers who win the event.
Each Pokemon is released with various prints and colors, allowing consumers to choose and purchase their ‘favorite Pokemon.’ Various events have also been prepared to commemorate the launch. At offline stores, a scratch event will be held for the first 200 customers who purchase, offering prizes including large Pokemon dolls and Mewtwo T-shirt purchase vouchers.
At online sales channels SPAO.com and Musinsa, a random draw among purchasers will award a 100cm Pokemon doll to the first prize winner and a 40cm Pokemon face cushion to the second prize winner.
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A representative from E-Land SPAO said, “A new collaboration product that will appeal to customers of all ages has been created by meeting the popular character Pokemon content,” adding, “Since the products are released as items suitable for everyday wear, we expect not only Pokemon fans but also existing customers to visit us a lot.”
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