Disney+ Domestic Success Key Player "Will Further Enhance Brand Value"

Kim So-yeon Appointed as New President of Disney Korea View original image


Walt Disney Company Asia Pacific announced on the 6th that it has appointed Kim So-yeon, Executive Director of the DTC (Direct-to-Consumer) division, as the new CEO of Walt Disney Company Korea. Luke Kang, President of Walt Disney Company Asia Pacific, stated, "She has successfully led various businesses, including the successful establishment of Disney+ in Korea," and added, "She will further enhance the brand value based on optimized business operations and innovation."


CEO Kim is an expert in media and entertainment. She joined Disney in 2007 and has worked in media, channels, consumer goods, and the DTC division for 15 years. Notably, in November last year, she successfully launched the Disney+ service domestically. She accelerated business expansion by announcing more than twenty Korean content titles. A representative from Walt Disney Company Korea explained, "She grew the licensing business by expanding intellectual property (IP) into various consumer goods in the consumer goods division and broadened content sales in the media and channel divisions." Going forward, she will oversee the overall Korean business and lead continuous growth. Until her successor is appointed, she will also concurrently manage the DTC division.



Meanwhile, former CEO Oh Sang-ho will oversee the Southeast Asia studio division. He plans to expand studio operations in Singapore, Malaysia, the Philippines, and other countries.


This content was produced with the assistance of AI translation services.

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