Gwangju Bank, 3rd Customer Content Contest

[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] Gwangju Bank announced that it is holding the 3rd Customer Content Contest and is accepting submissions until June 30.

In line with the post-COVID-19 era, Gwangju Bank is promoting marketing through online channels such as YouTube and live broadcasts based on non-face-to-face culture. In addition to providing financial services, the bank holds an annual content contest for customers to attempt various communications with them.

Starting with the 1st contest in 2020, this year’s third customer content contest has attracted applicants from all over the country, demonstrating growing strength that transcends the regional limitations of a local bank year after year.

This contest is divided into the UCC category and the illustration category. For the UCC category, participants must produce and submit content within about 3 minutes that either ▲ clearly expresses the Gwangju Bank brand image or ▲ effectively conveys the meaning of the campaign song provided on the Gwangju Bank website.

For the illustration category, participants can create and submit content that clearly expresses the ‘Gwangju-Jeonnam Representative Bank Gwangju Bank’ brand image in any style. All entries must be submitted via email along with the contest application form.

Detailed information about the contest submission can be found on the Gwangju Bank website and the official Gwangju Bank SNS channels on Facebook and Instagram.

Winners will be announced individually or via a notice on the website in July. In the UCC category, the grand prize winner will receive 5 million KRW, the excellence award winner 3 million KRW, and three merit award winners 1 million KRW each. In the illustration category, the grand prize winner will receive 2 million KRW, the excellence award winner 1 million KRW, and three merit award winners 500,000 KRW each.

Park Kwang-su, Head of Public Relations, said, “We hope this customer content contest will be an opportunity for Gwangju Bank’s brand image to become more familiar to many people.” He added, “We will strengthen Gwangju Bank’s unique brand image and grow into a sustainable 100-year bank trusted by our customers.”

This content was produced with the assistance of AI translation services.