CJ Olive Young, Flower Happiness Sharing Campaign... "Fresh Flowers Gifted to Single Mothers and Female Youth Centers"

On the 3rd, Imok Sohee, Director of the Seoul Metropolitan Teenage Women's Health Center Naneunbom (from the left), Park Junsung, Head of Strategic Support at CJ Olive Young, and Kang Seonghae, Chairman of the Korea Floriculture Cooperative, are taking a commemorative photo.

[Asia Economy Reporter Lim Chun-han] CJ Olive Young announced on the 4th that it will carry out the 'Flower Happiness Sharing Campaign' in collaboration with the Korea Flower Farmers Cooperative to celebrate Family Month.

This campaign is a sharing activity aimed at promoting flower consumption to support flower farms struggling due to the prolonged COVID-19 pandemic and providing assistance to single mothers and female adolescents who are emotionally isolated.

Olive Young will sell fresh carnations at major stores nationwide until the 8th. Depending on the sales volume, up to 50 million KRW will be raised as a fund, and fresh flowers will be gifted to institutions supporting single mothers and female adolescents.

Kang Seong-hae, chairman of the Korea Flower Farmers Cooperative, said, "Amid severe difficulties faced by flower farms due to reduced flower consumption and market stagnation, we agreed with the purpose of diversifying distribution channels while sharing flowers with marginalized neighbors, which led us to participate in this campaign."

An Olive Young official stated, "With expectations for the COVID-19 endemic bringing renewed vitality to society, we planned this campaign to deliver hope to those who have yet to experience this warmth. Going forward, we will actively seek coexistence with local communities based on our brand value of healthy beauty."

This content was produced with the assistance of AI translation services.