Shinhan Bank Virtual Bank to Open on KT Olleh TV

Guidance on Savings and Deposit Financial Products
AI-Based Video Consultation Service

KT announced on the 3rd that it has signed a Memorandum of Understanding (MOU) with Shinhan Bank to provide Shinhan Bank Home Branch services based on IPTV. The photo shows KT's Sujeong Shin, Head of the Enterprise Division (right), and Pilhwan Jeon, Head of Shinhan Bank's Digital Personal Division, posing for a commemorative photo. Photo by KT

[Asia Economy Reporter Cha Min-young] KT Olleh TV will enable users to access Shinhan Bank's virtual bank branch, 'Home Branch,' directly on the screen. By issuing the voice command "Shinhan Bank" to the AI speaker 'Giga Genie,' the system automatically displays the service on the screen based on voice recognition technology.

KT and Shinhan Bank announced on the 3rd that they have signed a Memorandum of Understanding (MOU) to provide Shinhan Bank's Home Branch service on KT Olleh TV, aligning with the accelerating trend of digital transformation (DX) in the financial sector.

This is part of the 'Strategic Partnership for DX Business Cooperation' established between KT and Shinhan Bank in January. The two companies will jointly promote projects for DX innovation in finance, including developing and commercializing the Home Branch service model, improving customer experience and expanding collaboration models based on new technologies, and conducting joint marketing to activate the Home Branch service.

In addition to basic financial services, the Home Branch service offers real-time consultation using voice recognition technology. KT and Shinhan Bank also plan to introduce AI-based video consultation services through the Home Branch platform. In the future, they will implement AI banking consultants to support simple tasks and integrate with Shinhan Bank's mobile lifestyle finance platform 'SOL.' Users can also navigate by pressing 777 on the remote control instead of using voice recognition.

Jeon Pil-hwan, Head of Shinhan Bank's Digital Personal Division, stated, "Through the IPTV Home Branch service, we plan to introduce a 'branch inside the home' that has not been attempted by traditional financial institutions."

Shin Su-jeong, Head of KT Enterprise Division, said, "Starting with the Home Branch service with Shinhan Bank, KT will continue to introduce various innovative financial services to provide customers with groundbreaking experiences."

This content was produced with the assistance of AI translation services.