DB Insurance Hosts Hide-and-Seek Event in Metaverse 'Promi Camping World'

[Asia Economy Reporter Changhwan Lee] DB Insurance announced that it will hold a ‘Hide and Seek’ event until the 29th in the Promi Camping World within the metaverse ZEPETO to celebrate Family Month.

‘Promi Camping World’ is a three-dimensional virtual space and the first safety experience festival opened in the metaverse by a domestic insurance company, DB Insurance. It is designed so that visitors can learn camping safety rules that can save the lives of family and friends throughout the campsite.

In May, when outings and camping activities with family increase, the event focuses on learning about the causes and countermeasures of safety accident risks such as carbon monoxide poisoning response methods, use of electric wires, and camping essentials, and also offers virtual experiences related to children’s safety.

To participate in the ‘Promi Camping World’ Hide and Seek event, find the hidden Promi avatar and the CEO (Chief Executive Officer) avatar that appears unexpectedly within ZEPETO’s ‘Promi Camping World,’ take a photo, and upload it to your ZEPETO feed or personal Instagram feed with the hashtags #PromiCampingWorld and #HideAndSeekEvent.

Participants who find and upload photos of the Promi and CEO avatars will be entered into a weekly drawing to win prizes including an iPad (1 person), AirPods (3 people), and Cultureland gift certificates worth 5,000 won (100 people).

A DB Insurance official said, “To celebrate Family Month, we have organized an event in the metaverse world that both children and adults can easily and enjoyably participate in, and we plan to continue holding experiential events for family love and children in the future.”

This content was produced with the assistance of AI translation services.