'Replacing "Angry" and "Like" with "Exciting"... Naver News Evaluation System Changes'

[Asia Economy Reporter Kang Nahum] Naver News Service's 'Emotion Sticker' feature has been changed to 'Recommendation Sticker.'

According to Naver on the 1st, the five empathy buttons provided at the bottom of Naver news articles, allowing users to express their feelings after reading the news, were changed to recommendation stickers starting from the 28th.

Naver explained, "Instead of users leaving emotional expressions after reading articles, the feature has been newly converted to selecting 'reasons for recommendation' for the articles."

Since 2017, Naver has offered five empathy buttons to express feelings after reading news: ▲Like ▲Heartwarming ▲Sad ▲Angry ▲Want Follow-up Article.

The newly changed article recommendation stickers consist of five buttons: ▲Solsol Information ▲Exciting ▲Highly Empathetic ▲Excellent Analysis ▲Strong Follow-up Recommendation.

'Solsol Information' is a sticker given to informative articles with useful information that users did not know before, 'Exciting' is for articles with captivating stories, and 'Highly Empathetic' is for articles containing touching stories.

'Excellent Analysis' is for insightful articles that naturally evoke admiration, and 'Strong Follow-up Recommendation' is for articles that make readers curious about the news behind the story.

Considering the number of articles consumed per user per day, article recommendations are limited to 50 times within 24 hours. Similar to news service comments, this will be operated only for accounts verified through identity confirmation.

Naver stated, "We expect that good articles carefully written by media outlets will be discovered based on user responses," and added, "We will continue to improve user feedback services from various perspectives so that good articles can be more easily highlighted."

This content was produced with the assistance of AI translation services.