Ssangyong Motor, Dealer Council's Resolution Meeting for Successful Launch of 'J100'

Meeting Held Between Ssangyong Motor Domestic Sales Headquarters and Dealer Council

Ssangyong Motor held a meeting with the Ssangyong Motor Dealership Council to share the current company status, including the progress of the M&A, and reaffirmed their commitment to expanding sales of the new J100 model scheduled for release in the second half of the year. The photo shows the resolution meeting.

Photo by Ssangyong Motor

[Asia Economy Reporter Yoo Hyun-seok] Ssangyong Motor held a meeting with the Dealership Council to share the current company status, including the progress of the merger and acquisition (M&A), and reaffirmed their commitment to expanding sales of the upcoming mid-size sport utility vehicle (SUV) "J100" (project name) scheduled for release in the second half of the year, the company announced on the 19th.

The meeting, held the previous day at the Ssangyong Motor Daejeon Training Center, was attended by about 30 representatives, including Lee Kwang-seop, Executive Director of Domestic Sales Headquarters at Ssangyong Motor, Kim Kwang-ho, Managing Director in charge of Domestic Sales, other working-level team leaders, and Kim Sung-gi, Chairman of the Dealership Council, along with representatives from regional dealership councils.

The Dealership Council, composed of representatives from approximately 190 Ssangyong Motor dealerships nationwide, aims to promote mutual growth and win-win cooperation through smooth communication and strengthened bonds with Ssangyong Motor.

The Dealership Council expressed high satisfaction with the product quality and design through the pre-evaluation of the J100. They became confident that the J100 would be the driving force behind Ssangyong Motor's revival and ignited their determination to boost sales.

Additionally, from the pre-order stage of the J100, they agreed to share information on various promotional activities and marketing plans by region. They reaffirmed their commitment to achieving sales targets.

Ssangyong Motor's Domestic Sales Headquarters and the Dealership Council designated every Wednesday as "Ssangyong Day" and agreed to actively cooperate to normalize Ssangyong Motor's management by increasing sales through various promotional activities, such as greeting customers during morning commutes at dealerships nationwide.

Lee Kwang-seop, Executive Director of Ssangyong Motor's Domestic Sales Headquarters, said at the meeting, "The J100 will be the foundation for Ssangyong Motor's revival," and urged, "Ssangyong Motor and the dealerships must unite and devote all efforts to the successful launch of the J100."

This content was produced with the assistance of AI translation services.