Woori Bank Discovers Digital New Business through Tech Innovation Program

Improving Customer and Employee Pain Points Using Innovative Technology... Establishing a Culture of Communication and Innovation
IT and Field Experts, Along with Professional Advisors, Participate to Instantly Resolve Issues for New Business Discovery

TIP cafe employees from the field departments are holding a meeting to discuss ideas related to digital new business.

[Asia Economy Reporter Song Hwajeong] Woori Bank announced on the 13th that it will implement the 'Tech Innovation Program (TIP)' to support the discovery of new businesses, improve work efficiency, and create an innovative corporate culture.

The Tech Innovation Program is a workshop-style program that identifies pain points of customers and employees and promotes new businesses such as digital-related projects. In particular, employees from Woori FIS, which supports the IT field, and employees from the bank's on-site departments participate together to assist employees who have difficulties solving technical problems. Additionally, facilitators are trained to support smooth discussions and communication.

The workshop is conducted for on-site department employees with new business and work efficiency ideas, consisting of 4 to 6 members, and includes ▲pre-technical lectures ▲idea sharing and solution development ▲technical verification (PoC). Especially on the last day of the workshop, the department head related to the business promotion visits the site to directly share the discussion results to enable quick decision-making. Woori Bank plans to continuously upgrade and make this program permanent to establish a corporate culture of free discussion and innovation.

The 'TIP Cafe' located in Yeouido, where the workshop is held, was created to allow employees to think freely and creatively away from the office and sales sites. In particular, the tech experience space, including the metaverse experience room, is a space where all participants can experience innovative technologies or pre-launch services, which can be easily connected to on-site business.

A Woori Bank official said, "With the establishment of this program, a permanent innovative corporate culture will be established where technology is easily utilized, ideas are freely generated, and business promotion is quickly achieved," adding, "We will further activate the tech-based communication platform and play the role of a game changer in the industry."

This content was produced with the assistance of AI translation services.