GS Retail Signs Business Agreement with MetaKongz... "Developing Limited Edition NFTs"

Sample image of MetaKongs non-fungible token (NFT) wearing GS25 uniform.

[Asia Economy Reporter Lim Chun-han] GS Retail announced on the 5th that it has signed a business agreement with MetaKongs to promote a blockchain-based non-fungible token (NFT) project.

MetaKongs is a platform company that introduces PFP NFTs, digital images in the form of profiles, using blockchain technology. The NFTs of gorilla images issued by this company are traded in the market for tens of millions of Korean won.

Through this business agreement, the two companies will carry out ▲ development and operation of limited edition MetaKongs PFP NFTs utilizing GS25 intellectual property (IP) ▲ production of collaborative products and goods with MetaKongs ▲ deployment of MetaKongs pop-up stores ▲ collaboration on online and offline marketing and mutual cooperation in metaverse services ▲ exclusive NFT collaboration in convenience stores, supermarkets, and home shopping sectors. Next month, a promotion will be held where MetaKongs PFP NFTs will be given as prizes.

A GS Retail official said, “We signed a business agreement with MetaKongs, a leading domestic NFT company, to offer customers new value, fun, and benefits. Going forward, we will foster new growth engines beyond simple marketing by providing interesting universes and storytelling, including online and offline synergies.”

This content was produced with the assistance of AI translation services.