Woo Chang-kyun, CEO of Shinsegae L&B, "Carbonated beer 'Lets' aims for 10 billion KRW in sales this year"

Shinsegae L&B Launches Own Carbonated Alcohol 'Let's Fresh Today'

[Asia Economy Reporter Eunmo Koo] "This year's sales target is about 10 billion KRW. The goal this year is to establish a foothold in the sparkling beer market, and next year we plan to aggressively target the market."

On the 30th, Woo Chang-kyun, CEO of Shinsegae L&B, made these remarks at the press conference for the launch of the sparkling beer brand 'Let's Fresh Today (Let's)' held at the Westin Chosun Hotel in Sogong-dong, Jung-gu, Seoul.

CEO Woo said, "Due to rising prices, consumer demand for reasonably priced beers without a heavy price burden is increasing, and Let's is expected to bring new vitality to the stagnant mass beer market. The sparkling beer market is expected to grow further." He added, "With the launch of Let's, Shinsegae L&B will establish a foundation to transform from the number one wine importer into a true comprehensive liquor specialist company."

Woo Chang-kyun, CEO of Shinsegae L&B (left), is taking a commemorative photo with actor Park Jung-min, the advertising model for "Let's".

Shinsegae L&B announced the launch of the new sparkling beer Let's on the same day. This is the first time Shinsegae L&B has introduced its own sparkling beer brand. Let's is a Spanish sparkling beer characterized by a high barley content, offering a rich malt flavor and cost-effectiveness. Let's has a malt ratio of 9%, an alcohol content of 4.5%, and is priced at 1,800 KRW for a 500ml can. This price is between domestic beers sold at convenience stores (about 2,500 KRW) and domestic sparkling beers (about 1,600 KRW).

Let's will be first sold for home use at convenience stores such as Emart24 starting from the 1st of next month. From the second week of April, it will also be available at general restaurants and entertainment establishments.

Shinsegae L&B stated that Let's was born through thorough market analysis. As the 'home drinking' culture has expanded due to the prolonged COVID-19 pandemic, demand for sparkling beer, which is cheaper than imported beer, has increased, prompting them to target this market.

Meanwhile, Shinsegae L&B plans to appoint actor Park Jung-min as the advertising model and conduct a large-scale advertising campaign.

This content was produced with the assistance of AI translation services.