“Fall into Art at the Hotel” L7 Hongdae Hosts 'Dreaming Peace with Artist Mimi' Exhibition

Large Pygmy Balloon installation placed at L7 Hongdae.

[Asia Economy Reporter Jeon Jinyoung] Recently, the hotel industry is heating up with the art "hokangseu" craze, a new leisure trend emerging among the MZ generation (Millennials + Generation Z). According to industry sources on the 30th, as the hokangseu culture has spread due to COVID-19, hotels have begun transforming from simple resting spaces into places that heal the mind through art.

Lotte Hotel's lifestyle hotel L7 Hongdae announced that it will hold the exhibition "Dreaming Peace With Artist MeME," targeting the MZ generation, in collaboration with the cultural arts startup Openwall.

Until May 15, visitors can see works by the rising Korean pop artist "MeME" at the Blue Roof Lounge located in the lobby on the 21st floor of L7 Hongdae.

MeME, famous for interactive art content, is a rising star attracting attention from the MZ generation with experimental works using her multi-persona "PIGME" objects. She is especially praised for creating a new connection between art and the public through vivid colors and broad three-dimensional spatial visual presentations.

In this exhibition, the lovable pig character PIGME is displayed throughout the lobby. From large PIGME balloon installations to paintings hung on the art wall, visitors are offered a pleasant freshness. About 30 PIGME works expressed in various genres such as mixed media and graphics can be enjoyed. The exhibition hours are from 8 a.m. to 8 p.m., and admission is free.

There is also an opportunity to meet PIGME artist MeME in person. On April 23 at 5 p.m., visitors who attend the exhibition can participate in a "small meeting" session where they can view the artworks with MeME and communicate directly.

A representative from L7 Hongdae said, "As part of ESG (Environment, Social, Governance), we have prepared an opportunity to exhibit works by emerging artists in collaboration with the cultural arts startup Openwall to enhance social value," adding, "We hope this exhibition will be a precious chance for visitors to care for their weary hearts due to COVID-19."

This content was produced with the assistance of AI translation services.