Lotte Supermarket Holds 22nd Anniversary Event.

Lotte Supermarket Holds 22nd Anniversary Event.

View original image

[Asia Economy Reporter Jeon Jinyoung] Lotte Super is celebrating its 22nd anniversary this year by offering fresh products and abundant prizes to customers.


From the 30th of this month to the 26th of next month, a 4-week event themed "2-run Products! 2-run Benefits!" will be held to mark the 22nd anniversary. This anniversary event was planned to energize customers weary from COVID-19, showcasing excellent fresh products from its private brand (PB) and providing exceptional prize benefits.


As the anticipation of returning to daily life has led to increased travel demand, this prize event is designed with the concept of "Travel to Busan." During the event period, customers can enter the prize draw at Lotte Super’s online mall "Lotte Super FRESH" on Lotte ON. Through a lottery, 100 winners will receive 4 free passes to Lotte World Busan, which opens on the 31st, and 120 winners will receive 4 free passes plus a one-night stay at Signiel Busan, totaling 220 winners.


All customers participating in the prize event will receive a 5,000 KRW discount coupon 100% at "Lotte Super FRESH" on Lotte ON, which can be used on purchases over 50,000 KRW.


This anniversary event will reasonably present safe food from excellent fresh product PBs. The variety and quantity of products for "Real Honey Day," held on the 2nd of next month, will be increased by 20%. "Real Honey Day," held on the first Saturday of every month, offers premium fruits with 20% higher sweetness than regular fruits at up to half price, along with a benefit of earning 100 times LPOINT.


In particular, fruit specialist MDs carefully select fruits from famous production areas and verify them through a strict sweetness selection process, ensuring excellent freshness and sweetness. A representative product is the "Real Honey High-Sweetness Seongju Chamoe" (4 pieces/bag), selected from Seongju, the top production area for chamoe, packaged in small quantities and priced at 10,900 KRW. Also, the "Real Honey Daejeo Salty Tomato" (550g, pack), famous for its harmony of sweetness and saltiness, is available for 6,990 KRW.


Another PB brand of Lotte Super, "Nongga-ui Maek," is also offered at reasonable prices. Nongga-ui Maek handles products grown directly by selected excellent producers and farms, with the producer’s photo printed on the packaging so customers can purchase with confidence. During this anniversary event, "Nongga-ui Maek GAP Jujube Tomato" (1kg, box) is sold for 4,990 KRW when paid with event cards, and "Nongga-ui Maek GAP Yeongju Apple" (4-6 pieces, bag) is discounted to 5,990 KRW. Additionally, the "Antibiotic-Free" series, which undergoes regular antibiotic testing for thorough safety verification, offers "Pan Eggs" (30 pieces, large eggs) in limited quantities for 5,990 KRW with event card payment.


Processed foods and daily necessities feature exclusive Lotte Super products, with popular items offered in "1+1" promotions. The carbonated Makgeolli "Omakhase" (750ml), created by MZ generation (Millennials + Gen Z) MDs in March, is discounted to 3,480 KRW for two bottles. Also, about 30 products ranging from processed foods like "Sprite Zero" (1.5L), "Dongwon Richam" (340g), "Downy Fabric Softener" (1L), to daily necessities like "LG Super Tech Liquid Detergent" (3L, regular/drum use) are available in "1+1" promotions.



Hyun Younghoon, Head of Digital Marketing at Lotte Super, said, "This anniversary event was planned to promote the excellence of our private brand fresh products and provide customers with diverse experiences. We have prepared fresh products and abundant benefits to repay the love and support from customers over the past 22 years, so we ask for your great interest."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing