Lotte Food Opens 'Chefood' Brand Game Utilizing Metaverse

[Asia Economy Reporter Song Seung-yoon] Lotte Foods announced on the 29th that it has opened a game for its home meal replacement brand ‘Chefood’ using the metaverse platform Roblox.

The game is ‘Chef Run,’ where players run through the Chefood brand space ‘Chefood Village’ set up in the metaverse. It is a follow-up content to the Essentpoduk metaverse game, which was launched last month as the first in the food industry. The game’s storyline involves the protagonist, who dreams of becoming a chef and is studying abroad, needing to safely reach the airport without missing the plane.

The game consists of a total of 8 stages, where players must run and overcome numerous obstacles from home to the airport. Eating the thick Chefood Tongdonkatsu placed throughout the course grants additional points. If players acquire the hidden King Tongdonkatsu in a specific stage, they can instantly advance to the final stage.

Weekly and monthly events have also been prepared for consumers to enjoy the game more. The weekly event is a giveaway where 10 customers who upload a certification shot on their personal Instagram channel are selected each week to receive a set of 5 Chefood Tongdonkatsu. The monthly event rewards participants with excellent game records with ▲a set of 8 Chefood Tongdonkatsu (10 people) ▲a Balenciaga Speedrunner (1 person) ▲a streaming webcam (1 person). The events run until the 29th of next month. Detailed information can be found on Lotte Foods’ official Instagram.

A Lotte Foods representative said, “This Chef Run metaverse game is more fun with its fast pace and competitive elements,” adding, “We have also prepared abundant benefits, so we ask for many people to participate.”

This content was produced with the assistance of AI translation services.