Lotte Chilsung Beverage Opens 'Obinomi-o' Wine Direct Store at Sinyongsan Branch
[Asia Economy Reporter Eunmo Koo] Lotte Chilsung Beverage announced on the 28th that it will open a wine direct store, 'Obinomio Sinyongsan Branch.'
Obinomio means 'Oh! My Wine.' It adds familiarity by combining the representative Italian song 'O! Sole Mio' with 'VINO,' which means wine.
Obinomio operates under the concept of 'a space where you can easily choose my wine.' It allows customers to indirectly experience the taste of wine using a 'graphic motif' that visually conveys the flavor of the wine.
The interior was designed by the famous installation artist 'Anna Han.' The main colors, orange and purple-blue accents, represent the brand identity, and the use of full glass on the storefront enhances the attention of pedestrians outside.
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A Lotte Chilsung Beverage official explained, "During the special sale period running until the end of April, customers can purchase wines that suit them at affordable prices."
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