Hyundai Department Store Group Launches Integrated Group Simple Payment Service

H.Point Pay Launch... Hyundai Food Hall ToHome, Hmall Introduced
Sequential Application to Major Online Malls Within the Year... Considering Expansion to Over 1,700 Offline Stores

Hyundai Department Store Group, 'H.Point Pay'.

[Asia Economy Reporter Yuri Kim] Hyundai Department Store Group is launching an integrated group easy payment service.

On the 28th, Hyundai Department Store Group announced the launch of the integrated group easy payment service 'H.Point Pay.' H.Point Pay is an in-house easy payment service introduced by Hyundai Department Store Group. It is automatically linked with Hyundai Department Store Group's integrated membership service 'H.Point,' allowing users to simultaneously enjoy easy payment and point accumulation services.

H.Point Pay features a system where customers, after signing up as H.Point members, register their credit card, debit card, or payment account just once on Hyundai Department Store Group's affiliated online malls and mobile applications (apps). Subsequently, they can conveniently purchase products and services using a password or biometric authentication without any additional procedures.

A Hyundai Department Store Group official explained, "With the continuous growth of the group's online business, the number of online malls has increased to over ten. To provide customers with a convenient shopping environment, following the introduction of the integrated membership service, we have prepared for over a year to launch an easy payment service at the group level."

The newly introduced easy payment service will be applied to 11 online malls of Hyundai Department Store Group. Since the 1st of this month, it has been piloted on Hyundai Department Store's premium food specialty online mall 'Hyundai Food Hall ToHome' and Hyundai Home Shopping's comprehensive online shopping mall 'Hyundai hmall.' The plan is to expand its usage to all affiliate shopping malls, including the premium health food specialty mall 'Greeting Mall' in May and Livart Mall, The Handsome.com, and others by the end of this year.

The company is also considering expanding the integrated easy payment service to about 1,700 offline group stores, including Hyundai Department Store, Hyundai Department Store Duty Free, Hyundai Livart, and The Handsome.

Previously, in 2017, as Hyundai Department Store Group's business portfolio diversified, it unified the previously scattered point systems of each affiliate into one integrated membership service, H.Point, which allows point accumulation and usage across all affiliates' online and offline stores. According to Hyundai Department Store Group, the number of H.Point members is approximately 11 million, with about 9.9 million active users accumulating points. The points can be used not only at Hyundai Department Store Group affiliates but also at Korean Air, Kyobo Book Centre, and others. Point conversion services are also provided in partnership with Hana Bank, Shinhan Bank, Hyundai Oilbank, and others.

This content was produced with the assistance of AI translation services.