Shinsegae Duty Free, National Museum of Korea Sign MOU... "Launching Cultural Heritage Promotion"
On the 25th, Yushin-yeol, CEO of Shinsegae DF (left), and Kim Nak-jung, Director of Administrative Operations at the National Museum of Korea, are taking a commemorative photo.
View original image[Asia Economy Reporter Lim Chunhan] Shinsegae Duty Free announced on the 28th that it has signed a business agreement with the National Museum of Korea to promote domestic cultural heritage.
Starting in May, the Shinsegae Duty Free main store will operate K-Culture Day every week, screening museum content and hosting related events. It will showcase various digital contents owned by the museum, including immersive content screened in the Digital Experience Theater.
The National Museum of Korea expects this project to help promote the beauty of Korea outside the museum and attract new domestic and international visitors.
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A Shinsegae Duty Free official said, “So far, we have focused on discovering and promoting Korean brands such as beauty and fashion, as well as creating art spaces to provide differentiated experiences for customers visiting our stores. We aim to contribute to widely promoting the excellence of K-Culture until tourism is revitalized again.”
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