Nepa and Haitai Confectionery Release 8 Essential Items for 'Free Time' and Hiking

[Asia Economy Reporter Eunmo Koo] Outdoor brand NEPA announced on the 28th that it will launch a product in collaboration with Haitai Confectionery's chocolate bar 'Jayutime'.

NEPA is introducing eight essential hiking items under the theme 'Jayutime with NEPA,' featuring the character 'Cha Yusik,' which personifies Jayutime. The 'Jayutime Hiking Essential Kit' combines hiking-optimized functions with the Cha Yusik character artwork from Jayutime, offering a unique and fun experience. The collection includes useful hiking products such as ▲short-sleeve round T-shirts ▲ball caps ▲reversible bucket hats ▲pouches ▲bottle cross bags ▲cooler bags ▲backpacks ▲and a patch set.

The main product, the 'Jayutime Collaboration Short-Sleeve Round T-shirt,' playfully expresses the Cha Yusik character artwork, providing a design that is both fun and stylish. It features a loose fit and is made from a functional fabric blend of cotton and polyester yarns, offering comfortable wear. With excellent moisture absorption and quick-drying properties, it is suitable for everyday life as well as light hiking and camping outdoor activities, keeping wearers comfortable.

NEPAmall will also hold a promotional event until the 27th of next month. Customers who purchase the collaboration products will receive a 'NEPA X Jayutime Collaboration Sticker,' and those who spend over 30,000 KRW will be gifted a mini chocolate bar 'Mini Jayutime.'

A NEPA representative stated, "With the arrival of the full outdoor season in spring, we are launching essential hiking items together with the chocolate bar Jayutime, which is gaining popularity as a hiking snack. We ask for much interest in the items born from the collaboration between Jayutime's character Cha Yusik and NEPA."

This content was produced with the assistance of AI translation services.