CU Surpasses 5 Million Sales of Vegetarian Ready Meals... "Captivated the 2030 Generation"

The fifth installment of CU's vegetarian ready-to-eat meal series.

[Asia Economy Reporter Lim Chunhan] CU announced on the 28th that its vegetarian convenience food series has surpassed 5 million units in cumulative sales just about three years after its launch.

CU introduced its vegetarian convenience food series at the end of 2019, releasing approximately 30 products including lunch boxes, sandwiches, triangular kimbap, hamburgers, and spaghetti.

The best-selling product is the fourth installment of the vegetarian series, the Vegetarian Tuna Mayo Kimbap. This product uses plant-based tuna and is made entirely from 100% plant-based ingredients. The second best-selling item is the Vegetarian Tuna Mayo Triangular Kimbap, generously topped with plant-based tuna.

The most commonly used plant-based ingredient is alternative meat, commonly known as soy meat. After cooking, it has little difference in taste and texture compared to regular meat, allowing it to be used in various dishes such as bulgogi, meatballs, and stir-fried gochujang.

On the 15th, CU launched the fifth installment of the vegetarian convenience food series. This time, they introduced jangjorim made with alternative meat, bibimbap with spring vegetables, triangular kimbap, kimbap, vegetarian aglio olio pasta, and soy milk cream pasta.

A BGF Retail official said, “Through the CU vegetarian convenience food series, vegetarian products that were previously difficult to access can now be easily purchased, gaining great popularity among the 2030 generation who normalize meaning-out consumption. We plan to continue researching various alternative foods used in domestic and international vegan markets to introduce more delicious and nutritious vegetarian products.”

This content was produced with the assistance of AI translation services.